branding

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So here is an example / Showcase dot IN use Below most of the commentary is on hindsight (my personal views) on seeing a new and surprising TV ad campaign recently during the Asia Cup on Star Sports Network. Exxon Mobile (which never has before) is running a series of ads ending with...

When buying one word .com domain names, I like to ensure there is either a great deal of usage for the keyword in brands or that I can envision the domain name being used as a new brand by a major company. One thing I try to prevent is buying a great domain name where there is only one...

People turn to search engines when they are researching products and when they are well into the buying process and ready to purchase, which is why the landscape in search results is so competitive. Marketers and business owners will try and do anything to get their brand above the fold for the...

Choosing a domain name is a critical part of the branding process. Many startup founders have the mentality that their business has to be built on a .com domain name, and branding decisions can be contingent upon availability and price for the exact match .com domain name. Owning a .com domain...

Media Options is proud to sponsor NameSummit 2017, coming to New York City this August 7-8 to ignite conversations about branding in a digital world. Here’s some info about the conference, and further below is info on how you can save $100 on your tickets AND enter to win a one hour consultation...

Chris Gimmer and his co-founder built a pretty slick piece of software called Snappa. I liked it so much I became a paying customer just nine months after their launch. But they launched on a .io domain name and – as Gimmer describes in “How (and Why) We Purchased the Snappa.com Domain for...

Not many executives understand the power of branding. The ones that do create brands that define industries. After speaking with thousands of companies, it was easy to differentiate the people that understood branding and marketing. The ones that do created brands that communicate authority...

Snapchat illustrates the power of rebranding Rebranding is a powerful strategy that can boost media exposure, help launch a new product and pull a company together to overcome new market challenges. Snapchat was in the news late last week as they rebranded their parent company to Snap...

I happen to notice a lot of advertising done using the domain name Icons.co.in here in Gurgaon. From what I could conclude through their website is that they are an advertising company that manages advertising banners over metro stations, some of the top viewed banners across the city and other...

The sale of Jet.com to Walmart for $3 billion dollars is further proof on the power of premium domain positioning. The sale of Jet.com to Walmart in early August is a great example to the branding and domain community on the importance of premium domain positioning. When Marc Lore founded...

As the world is embracing technology and making a paradigm switch from the universe of e-commerce to m-commerce, revamping content marketing strategies becomes inevitable. While this may sound like child’s play, it is a Herculean task to keep the mobile users hooked to your services. Using crisp...

“Owning the dot com version of my name / business has been most helpful for ranking (SEO) and branding. When I first bought the domain over four years ago, I didn’t know what I would end up using it for, but I wanted to secure it in case someone else had the same name as I. Eventually, a few...