YOUR NAME OR A BRANDABLE DOMAIN NAME?

domainking131

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“Owning the dot com version of my name / business has been most helpful for ranking (SEO) and branding. When I first bought the domain over four years ago, I didn’t know what I would end up using it for, but I wanted to secure it in case someone else had the same name as I. Eventually, a few years later, I ended up starting my own company, so it was very helpful to have the dot com version of my name.”

– Jared Banz, JaredBanz.com


Here is a story of why Jared Banz moved to SumoLeap.com from JaredBanz.com


What has the switch done for your business?

Since re-branding to SumoLeap, I have gone full-time with digital marketing and web design. I’ve assembled a team of entrepreneurs that I work with, and this has been huge for the success of my company so far.

As far as the name “SumoLeap” goes, I definitely get some interesting feedback from it. Almost everyone I talk to wants to know the origin of the name, and it usually leads to a good conversation about our business.



I also think it’s a good idea to own your personally-branded URL, even if you never intend on using it. This could come in handy down the road if you ever want to start a blog or do some sort of consulting. It will also enable you to protect your name (and reputation) from someone else buying it and posting material on it that doesn’t represent you or your values.



Check out the interview here


What is your take on this issue?
Do you own your FirstnameLastname.com?? As for me, I do!
 
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