Showcase - A dot IN case study (EnergyFactor.IN)

CyberKing

Domain Investor
Country flag
So here is an example / Showcase dot IN use

Below most of the commentary is on hindsight (my personal views) on seeing a new and surprising TV ad campaign recently during the Asia Cup on Star Sports Network.

Exxon Mobile (which never has before) is running a series of ads ending with EnergyFactor.IN after the logo appears at the end during the cricket game intervals between every over of the Asia Cup...

My notes -

a) The domain redirects to the sub site under the corporate site!
b) Exxon Mobil launched this campaign based on this theme in 2016 globally (except Asia) it seems under the COM domain
https://twitter.com/exxonmobil/status/727576700804960256
c) The COM redirects to the sub site as well under the corporate domain
d) Mark Monitor only registered the IN extension in June 2018
e) Had someone registered this generic name in 2016-17 for IN extension then...... (you get my point;) see PS)

I am happy that this global energy giant with nearly 300 USD Billion in Revenues has put a dot IN in its media campaign front and centre

What are they up to?

The piped Natural Gas segment (Infrastructure for Supply from LNG terminals to Distribution End Points) is just getting started in India (A mature industry in USA and Europe) - seems Exxon wants a piece of the pie in India - a very large pie indeed!

Key Takeaway -

A smart domain investor would always have their radar and pulse on the industry happenings and do their research!


PS - There is a very fine line between wrong and right sometimes an astute businessman has to just move the line a little and take some risks
 
Similar threads
Thread starter Title Forum Replies Date
CyberKing Showcase - A dot IN Global Brand Site (Only.IN) General Indian Domain Name Discussion 0
NoeIST .Rs Showcase Non-Indian Domains 1
CyberKing Showcase your .DESI New GTLDs 4
CyberKing Showcase your .CLUB (nGTLD) New GTLDs 0
CyberKing Showcase your.भारत Indian IDNs 16
I World Domain Day [WDD.2014] Now Accepting Domain Names for NGTLD Showcase General Indian Domain Name Discussion 0
Ratul365 For Indian colleges and campus showcase domain sale on fixed price For Sale 0
CyberKing SHOWCASE: Featured .IN site of the week! Indian Websites and Start-ups 11
I Showcase your domains - Buy or Sale The Lounge 1
I Submit your domains for March Showcase For Sale / Advertising 0
itssri Showcase your .IN domain and get appraisal backlink. Domain Appraisals 6
anquest Re: Showcase all of your .IN and .Co.in domains For Sale 0
Jeff Showcase Your .Asia Domains General Indian Domain Name Discussion 0
C Showcase all of your .IN and .Co.in domains General Indian Domain Name Discussion 226
Digital Pandit 22nd June Market Report: $226k in Sales – Dot.ai sold for $10,003 Non-Indian Domains 0
D AIAlgorithms [dot] com Domain Appraisals 0
Digital Pandit Indian pharmaceuticals company drops its dot-brand gTLD New GTLDs 0
Digital Pandit Most popular second level domains for dot-brands New GTLDs 0
Digital Pandit Kate Buckley greenstreet(dot)com for $100,000 Non-Indian Domains 0
Digital Pandit Amazon gets its dot-brands despite last-minute government plea New GTLDs 0
Digital Pandit Symantec rebrands and drops the .Symantec dot-brand name New GTLDs 0
Digital Pandit Four more dot-brands seek termination from ICANN bringing such companies' total to 73. New GTLDs 0
CyberKing Crypto Domains are HOT again in India + dot IN Promo! The Lounge 0
Digital Pandit Two insurance companies can their dot-brand domains New GTLDs 0
Digital Pandit NamesCon's Right of the Dot domain name auction concludes with $1.8 million of sales Registrars 0
Digital Pandit Guta.com's 2019 Report hints at big jump in demand for one-word dot coms Non-Indian Domains 0
Digital Pandit Three more dot brands fizzle out New GTLDs 0
Digital Pandit Dot-Com Trademark issue will be heard by US Supreme Court Registrars 0
Digital Pandit What's in it for “Dot Brand” nGTLD Owners Resources 0
Digital Pandit Unstoppable Domains launches dot Crypto Registrars 0
Digital Pandit Chrysler withdrew its application for the .ram dot-brand gTLD New GTLDs 0
Digital Pandit Chrysler crashes all but one of its dot-brand domain names New GTLDs 0
Digital Pandit 13 dot-brands have opted to self-terminate New GTLDs 0
Digital Pandit Bank scraps its dot-brand gTLD after acquisition New GTLDs 0
Digital Pandit Dot Vegas is releasing 2,266 previously reserved .vegas domain names Registrars 0
Digital Pandit Companies skeptical about dot-brand gTLDs? New GTLDs 0
Digital Pandit The popular dot-brands New GTLDs 0
Digital Pandit ICANN to host first-ever high-stakes dot-brand auction Registrars 0
Digital Pandit Singaporean telecom is the latest gTLD registry to voluntarily drop its dot-brand New GTLDs 0
Digital Pandit White dot com was just sold for a hefty amount Non-Indian Domains 0
Digital Pandit Can 5G dot .com be a billion dollar domain name in the future ? Non-Indian Domains 0
Digital Pandit Micro.Center UDRP Spans the Dot Legal Issues and Dispute 0
Digital Pandit KPMG dumps its .com domain for dot-brand gTLD New GTLDs 0
Digital Pandit Italian bank is the latest dot-brand to go bust New GTLDs 0
Digital Pandit dot .Amazon battles is ongoing, a full seven years after its 2012 application New GTLDs 0
Digital Pandit 2020 will bring dot .Airport as a new gTLD New GTLDs 0
Digital Pandit Weird: IDN getting killed over dot confusion Non-Indian Domains 0
owl Dot-com web addresses prices to swell, thanks to sweetheart deal between Uncle Sam, Verisign Non-Indian Domains 0
Digital Pandit Brazil : National ccTLD dot .BR hits a 4 million count milestone Non-Indian Domains 0
CyberKing Series - Busting dot IN myths! General Indian Domain Name Discussion 7

Similar threads

whois



Forums dedicated to Indian domain names, including buying, selling, appraising, developing, and monetizing.

About Us

Threads
27,896
Messages
74,989
Members
7,703
Latest member
robin1212
Top Bottom