The company Yoyo.email registered over 4,000 .email domain names. The problem for Yoyo.email is that a large number of these domain names match famous trademarks, such as dunkindonuts.email, budlight.email, geico.email and footlocker.email. As a result, the company has faced at least 15 UDRP/URS cases. Giovanni Laporta is the forunder of Yoyo.email. He says that his company plans to offer a “certified email” service that verifies that emails sent to a company were actually delivered. He says his use of the domain names would be a “fair use” in a technical, backend manner and believes URS and URDP are being unfair to him.