WTF: Wisconsin Tourism Federation

Ceres

New Member
WTF - What an unfortunate acronym for the Wisconsin Tourism Federation! ;)

All is okay now, as the federation has changed its name to Tourism Federation of Wisconsin (TFW).

It seems that the federation was unaware of - or unconcerned by - the modern meaning of WTF until its acronym featured on a blog that compiles unfortunate corporate logos earlier this year.

Commenters wondered whether an expression of foul-mouthed astonishment was the best way of boosting tourism to a state that would not be an obvious choice for most holidaymakers.

Source: WTF? Wisconsin Tourism Federation changes name after internet jokes.

Well some people say there's no such thing as bad publicity...
 

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