.VIP gets 75% renewal rate for early registrations


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Last month MMX (Minds + Machines) forecasted that about 70% or more of .VIP domains registered within the first 31 days of general availability last year would be renewed.

A commenter on that post claimed “There is no way it will be 70%”, insinuating it would be less. Now the totals are in and the number is indeed about 70%. 75% of domains registered during this period have been renewed.

This is an incredibly high first-year renewal rate for a new top level domain, especially one dependent on Chinese domain investors who have been scaling back investments lately.

In an announcement today, the company also said sales from H1 2017 won’t be as strong as the peak last year when .VIP launched. MMX didn’t launch any new domains in the first half of this year but will launch .boston later this year. However, it expects to reach breakeven based on renewal revenues covering fixed costs this year.


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