Member is a family run business and was started to help spread the word on vaporization and show the world that there is a better way to get the benefits from plants and essential oils. Damon Inlow is the owner of and took some time to discuss with me.

Mike: Damon, you have a category-defining keyword domain for your website. Did you register this domain through the normal process or did you purchase the name on the aftermarket? Tell us about the process.

Damon: Back in 2005, there was only a handful of American Vaporizer dealers, and we were the only Canadian vaporizer dealer. Not many people even knew about the concept of using herbs with vaporizers and very few people sold them. One big advantage of being the first vaporizer dealer in Canada is that we did have our pick of .ca domains. We decided to go with through the normal registration process.

Mike: The tld of your domain is dot ca, which represents Canada. How well have you found this tld to work for you as compared to a dot com name?

Damon: With our product, we wanted to focus on the Canadian market. The .ca has been good for that, but it certainly limits your United States rankings and search exposure. If your goal is North America, you definitely want a .com as well as a .ca. For a focus on the Canadian market only, the .ca domains are a great choice.

Complete interview


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