Use caution using expired domain name metric

Digital Pandit

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The number of TLDs a domain is registered under can be a misleading statistic.

Domain investors use lots of metrics when valuing domain names and figuring out which ones to buy. A common metric is how many other TLDs the second level domain is registered in.

For example, if you’re considering buying example.com, you’ll check how many other TLDs example is registered under.

This makes a lot of sense. Each of the non-.com domain owners is a potential buyer for the .com. The more TLDs the term is registered under the better.

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