The growth of e-commerce worldwide is a testimony to this. With 235 million people accessing the Internet only via mobile, online commerce in India is fast becoming ‘app-commerce’. Mobile websites are gaining significance too, but apps are more critical as they offer personalisation and help e-commerce players understand consumers better; communicate with them more frequently; and target them with relevant products based on their browsing history.
Even small and medium-sized enterprises (SMEs) want their own native apps now, so that they have better control over the experience and can save on royalties paid to aggregators.
Source
Even small and medium-sized enterprises (SMEs) want their own native apps now, so that they have better control over the experience and can save on royalties paid to aggregators.
Source
