Singaporean telecom is the latest gTLD registry to voluntarily drop its dot-brand

Prashant Sharan

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StarHub, which had 2018 revenue equivalent to $1.73 billion, told ICANN it no longer wished to operate .starhub in February and ICANN opened its request up for a month of public comment last week (a formality).

It’s the 48th of the several hundred original dot-brand applications to change its mind after delegation.

Notably, StarHub was one of the first companies to announce its participation in, and tout the expected benefits of, the new gTLD program.

Back in February 2012, when most applicants were playing their cards close to their chest because the application window was still open, Oliver Chong, assistant vice president of brand and marketing communications at StarHub, said:

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