I agree with that! Just today I was reading two articles. Both ran on and on and on and on and never seemed to be getting to the end. I ended both with finishing. The effort didn't seem worth the information. I am not necessarily looking for short articles but if you have something to say, say it, do not drag it out for pages on end!In marketing circles, it is often believed that the longer the post, the higher it ranks. Nonetheless, a long post can easily overwhelm a reader. Breaking up content into smaller formats can even be more effective.
I fully agree! I have left plenty of articles on the 4th page. Maybe my attention span is too short or, most likely, article not worth the trouble of continous "next page".hitting "next page" gets old as does endless scrolling.