Negative domain names

[Jeff]

I used to avoid these but see more and more that they can be good brands. Some real world examples:

- Slack (implies laziness): business productivity tool

- Banana Republic (unstable Latin American dictatorship): midmarket clothing brand

- Hotwire (stealing a car): Travel website

- Urban Decay (city becoming ugly): Beauty products

- Liquid Death: Water

 

[oneventures]

Yes, and Braden Pollock just sold fiasco.com for six figures, so I guess they can make for good brands.