Most effective PPC networks?


If you have to advertise a site, what are the most effective PPC networks in terms of value for money? I've heard Google and Facebook refered to, but they are very expensive, while a lot of smaller networks have cheaper per click rates. Are there any PPC networks that should be avoided, and which ones work best? What would you recommend for promoting a brand new site?


As for the last question, Facebook. Once your site gets more exposure with time and clicks, get Google involved. Google might be more expensive but you should get a better value for your dollar.


I agree that it's better to pay a little bit more but get tons more value for your money than to pay less and get less quality traffic. I've realized that when it comes to website traffic, you generally get what you pay for.
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