How a Google Analytics change may be skewing your view of SEO’s value

domainking131

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When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue.

Measuring our success in SEO helps us to justify the importance of its role in marketing, ensure budget allocation and solidify our roles in the organization. Tracking these statistics can literally mean the difference between keeping your job or not.

One trusty tool in our bag of resources has often been Google Analytics. Last year, BuiltWith reported that 69.5 percent of Quantcast’s Top 10,000 sites (based on traffic) were using Google Analytics. If you’re using Google Analytics, though, are you truly tracking your organic traffic accurately?

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