Elliot Silver: Jane Domain Change is Fine, But Branding Needs Work

Digital Pandit

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Last week, a NamePros member with the username Maple Dots wrote about how a company called Jane switched urls from JaneApp.com to Jane.App for its website. There was quite a bit of discussion about the domain name change and the company’s branding that followed. In my opinion, the domain name change is totally acceptable and maybe even more memorable; it’s the Jane branding that could use some work.

Before reading the NamePros thread, I had never heard of this company before. I did a search of Archive.org to confirm that the company used JaneApp.com previously. In this archived record from 2016, it shows that JaneApp.com was being used by this practice management software company. Obviously, this was before .App domain names were introduced by Google in 2018. If you visit JaneApp.com today, you can see it forwards to Jane.App, where the company’s website is located.

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