Carrot.com fetches $600,000

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  1. Prashant Sharan

    Prashant Sharan India Member

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    An Oregon-based lead generation website builder has paid $600,000 to acquire the domain name Carrot.com, upgrading from its previous domain OnCarrot.com.

    Carrot founder Trevor Mauch tells the full story on next week’s Domain Name Wire Podcast.

    The company started by offering lead generation websites for real estate investors, but Mauch had a bigger vision for more verticals. He knew he couldn’t pigeon-hole his company with a specific domain so he went with Carrot.

    “I pulled back and said, okay, what should a website be for a small business?” he told Domain Name Wire. “It shouldn’t be a brochure. It shouldn’t be just something they land on to get information…it should be a carrot, right? It should be a customer carrot. It should be something that you dangle in front of them and it attracts them. They bite it.”

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