California Car Dealers Head to Court over Domain Names

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Ford dealer claims rival is stealing its web traffic.
Two neighboring car dealers in California are heading to court over cybersquatting claims

El Centro Motors registered ElCentroMotors.com in 2001. Rogers & Rogers registered ElCentroMotor.com (singular) and ElCentroFord.com last year. According to the suit, both domain names forwarded to sites owned by Rogers & Rogers.

The suit was filed yesterday, but it appears Rogers & Rogers already transferred ElCentroFord.com to Ford on or before October 13. ElCentroMotor.com still forwards to Rogers & Rogers’ website.

El Centro Motors is asking for an injunction against Rogers & Rogers, plus $100,000 per domain name.

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