Branded URL shorteners have a problem

Discussion in 'Registrars' started by Prashant Sharan, Oct 30, 2019.

  1. Prashant Sharan

    Prashant Sharan India Well-Known Member

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    They train customers to click links that don’t match the company’s main domain name.

    Brands love branded URL shorteners. When sharing shortlinks, why use a default bitly link when you can include your brand in the domain?

    Many companies use short country code domains as part of their shortlinks. .To and .ly are favorites.

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