Selling Branded Sites

IT.com

Geordy

Member
I know some people's brand is their name, especially when it comes to selling professional services and coaching and stuff like that. What if someone wants to sell their site, but the name of the domain is their name, can they still sell it?
 
I think site name changes are possible because a buyer wouldn't want to own a website with a name belonging to someone else. If I wanted to sell such a website, I'd first consider changing the name then go on to market it for sometime until people are used to it.
 

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