.Brand domains are making progress

domainking131

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Like many things in the new top level domain name program, the launch and acceptance of .brand top level domain names has been slower than a lot of people hoped. But slowly but surely, new websites on domain extensions matching brands are finding their way to the internet.

The .Brand Registry Group, an advocacy group for .brand domain names, gave an update during the ICANN Abu Dhabi meeting earlier this month.

Of the 1,930 new top level domain applications, 1/3 were for .brands. 44% of the new TLDs delegated are .brands, the group calculates.

267 .brands have more than just nic.brand registered, and a total of 8,154 second level domains are registered under all .brand TLDs. The group says there are 1,239 active websites under .brand domains.

The presentation (pdf) highlights some of the early uses of .brand domains, including Amazon’s BuildOn.aws.

Despite numerous companies that applied for new TLDs in the first round backing out, there still seems to be demand for .brand domains in subsequent rounds.


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