Domains are About Math. Division Creates Smaller Audiences & Smaller Value. I think one of the problems and one of the biggest things domainers ignore is the size of their audience. There are 7 Billion people on the planet. But who and how many folks you target is the key between success and failure and when you divide too much, you get really close to ZERO! I talked bout the .Kiwi guy. He overestimated his market. Why? Because he forgot to divide! Since more than 6.9 of the 7 billion DON'T live in his neck of the woods, he never took that into account. Reading this is a must. Click here to read.