Earlier this month ScienceAndTechnologyResearchNews.com sold for $2025 at GoDaddy. That was the first sale over $2000 during the last 5 years of an unhyphenated domain name longer than 30 letters, at least from sales recorded on NameBio. It was not the longest name sold by far. For example, in 2019 TheLongestListOfTheLongestStuffAtTheLongestDomainNameAtLongLast.com sold, also at GoDaddy, for $1025. I thought this was a good time to consider the question: How long is too long for a domain name? The answer is not as obvious as one might think.