Would you spend $3,500 dollars for 2 years of domain renewals?

Digital Pandit

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In the good old days of domain investing, cutting your registration cost from $7.95 down to $7.45 was a great feat.

It required a bulk/reseller account at a registrar with an established domain clientele, and close relationships to their managers.

Those days are long gone, and not thanks to price increases by Verisign – welcome to the world of premium domain pricing for new gTLDs.

When the new gTLDs were introduced to an unsuspecting domain community, along came new rules designed to maximize the initial investment the Registries made, to secure these new extensions. Some paid the $185,000 dollar fee, but several Registries spent millions competing with others in ICANN-supervised auctions.

Google won the dot .APP auction over the other applicants, paying a winning bid of $25,001,000 dollars. Of course, we are talking about one of the biggest companies in the US, with a global footprint.

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