WOMEN IN DOMAINING: NATASA DJUKANOVIC, CMO OF DOMAIN.ME

Discussion in 'Resources' started by JulienJ, Mar 5, 2018.

  1. JulienJ

    JulienJ India Member

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    An economist by education, Natasa Djukanovic is the CMO of Domain.ME, the international tech company that operates the internet domain “.ME.” She’s spent her entire career at the intersection of banking, social media, leadership and technology, and is constantly trying to figure out the secret to being in three different places at the same time.

    Natasa is also a co-founder of a local NGO Digitalizuj.me which is a not-for-profit organisation that examines the transformative power of technology through various projects and lectures.

    Through her effort to help the community she started with her friends a conference Spark.me, which is today one of the biggest tech/business conferences in Southeast Europe.

    I last connected with Natasa back in 2011, so it’s long past due that we catch up.



    Mike: Natasa, it’s been quite a while since I last interviewed you. What has changed for you and dot ME since 2011?

    Natasa: Well, everything changed. And yet, nothing changed. We managed to almost reach the long term goals we established at that time. For us at the time the most important goal was to create a strong and safe brand. We did a brand health research in 2017 and were quite please to see that we are perceived as a strong and reliable brand. The numbers are quite as we expected, we survived the big turbulence of the market called new TLDs, mostly unshaken, and kept the profit. I have, in the meantime, grew old and mature :), although always strategically focused, now a little bit more flexible and adjustable. I started mountaineering and that activity gave me a completely different perspective on business, leadership and changing environment.


    Complete interview