Verisign’s Annual Report: Can there be a price increase for .coms?

Digital Pandit

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Verisign’s 10-K gives clues to how it is approaching a .com price increase.

.Com registry Verisign (NASDAQ: VRSN) published its 2018 annual report on Friday. I reviewed the document to look for information about Verisign’s hopes of raising the price of .com domain names.

Last year the U.S. Department of Commerce and Verisign agreed to Amendment 35 of their Cooperative Agreement. This amendment lifted a ban on price increases in .com that had been in place since the 2012 contract renewal with ICANN. It allows ICANN and Verisign to enter into a contract that would allow Verisign to increase .com prices 7% in each of the last four of each six years of the contract.

Verisign still needs ICANN’s approval to make this happen. So far it seems that Verisign is making two arguments to push this along.

First, that ICANN has historically deferred to the U.S. Department of Commerce on .com pricing.

Second, that its 2016 contract renewal anticipates this possible pricing change and that ICANN should approve it.

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