Uniregistry rebrands to UNR to show its focus on the registry business

Digital Pandit

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Uniregistry (or possibly “Uni Registry” or just “Uni”) has announced that it is changing its branding yet again.

The company now wishes to be known as UNR, which stands for Uni Naming & Registry, according to a press release today.

The change is related of course to the acquisition of several former Uniregistry business units — namely the registrar, the portfolio and the marketplace — by GoDaddy. That was announced in February but appears to have just closed.

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