Understanding China' domain behaviour - Companies upgrade to shorter domains

Discussion in 'Business and Economy' started by Prashant Sharan, Nov 21, 2019.

  1. Prashant Sharan

    Prashant Sharan India Well-Known Member

    Joined:
    Oct 1, 2018
    Messages:
    1,720
    Likes Received:
    26
    Trophy Points:
    48
    Location:
    India
    VIPshop.com is obviously not a top-notch domain for an ecommerce platform which is listed on New York Stock Exchange. The company Wei Pin Hui (唯品会) invested $2 million in 2013 to upgrade to VIP.com. Now, the domain “VIP.com” is also the company’s brand name. Currently, VIPshop.com forwards visitors to VIP.com.


    Read the full post here