This ad sends people to Google instead of the advertiser’s website

Digital Pandit

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Baillie Gifford makes a risky bet.

It’s not every day that an ad asks people to go to Google rather than directly to the advertiser’s website.

But that’s what Baillie Gifford investment managers does in a new ad campaign. The photo above is from the campaign in The Economist.

You’ll notice the call-to-action in small print in the lower left.

“Search for Actual Investors”

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