Thinking of Changing your Domain Name? -Find it here why you shouldn't

Digital Pandit

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“The CEO explained that with the rebrand the company expected and was ready to see a 20 to 30 percent drop in organic traffic due to the domain switch. “That was sort of the standard [of] what to expect, 20 to 30 percent. And expected to recover in three to six months,” Whitfield told BetaKit.

Unfortunately, that recovery never took place. Whitfield claimed that with the domain switch from logojoy.com to looka.com, Looka ended up losing 80 percent of its organic traffic, which had previously accounted for 50 percent of the company’s revenue.”


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