Here is why I feel it’s just better to stop the bleeding now:
- PRICE: The price of the .car and .cars URLs are ridiculous. Even at a discount, if you are lucky enough to have one, the domain is not worth what is being charged for registrations and especially yearly renewals and this has likely resulted in many drops and will continue to result in drops if this is not done away with eventually.
- ROI: No one is using the domain names and I continue to see lack-luster results as far as future potential. I like my investments to mature within a reasonable amount of time, say 5 to 10 years – tops, not fifty years, which is what this is beginning to look like for these new URLs...