SEO Copywriting: How To Write Content For People and Optimize For Google


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If you want to build your blog audience, you’re going to have to get smarter with your content.

One of the biggest challenges bloggers and content marketers face is writing content that’s optimized for search engines, and that will also appeal to people.

According to Copyblogger, SEO is the most misunderstood topic online. But SEO isn’t complicated, once you understand that people come first, before search algorithms.

Here are some of the topics covered in the article:
  • What is SEO?
  • Understanding Copywriting
  • What is SEO Copywriting?
  • Elements of SEO Copywriting
  • Writing Useful Content For People
  • Keyword Research for Content Creation
  • Copywriting – Getting People to Act

The article may be found here


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A term in the industry that I really like is, "take-home learning." What did your audience learn that's new after reading your content? Is it valuable and did it add value to their lives? This is the kind of content that will receive back-links and go viral, driving viewer growth. What kind of information do you know that your audience does not? If you can answer that question, you will be able to provide valuable content.


Tungsten, whenever I see copy that does what you specified, it is all but guaranteed that the author is an out-of-the-box thinker. How else could you view a topic and write about it if you saw it the same way as everyone else?

The best SEO comes from out of the box.
Indeed SEO can be a confusing term for anyone not acquainted with all It entails. Myself first though that SEO was something related to one thing in specific, when in fact It is related to a set of things. After getting that, everything was easier afterwards. Most of recommendations are common sense and good marketing awareness. Internet Traffic is a tricky thing, sometimes It seems homogeneus and predictable, but also chaotic and nitpicky.


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