Say bye bye to the search bar

Prashant Sharan

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The anticipatory web will change how people access and use the World Wide Web.

I’ve been warning for a while that the greatest threat to domain names is new technology that requires less searching and browsing.

Owners of premium domains have been hurt as browsers switched from an address bar to a search bar. But what if people don’t need to search or visit a web browser at all? What if computers anticipate our needs and do the searching for us? I call this the “anticipatory web”.

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