Morgan Linton how you Shoot For The Moon over time in domain investing

Digital Pandit

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In the domain investing world there’s a relatively well-known concept of “shooting for the moon” pricing. Essentially, what this means is pricing a domain at what you think would be close to or at the maximum value anyone would ever pay for the domain.

The thinking behind “shooting for the moon” is that if the perfect buyer finds your domain, and by perfect buyer I mean someone who just has to have it, they’ll pay a lot more than anyone else to get it.

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