John Mueller, Google’s Webmaster Trend Analyst, weighs in on expired domain backlinks

Prashant Sharan

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This year I’m hearing more people than ever talk about buying expired domains with backlinks and leveraging this to either kickstart a new website or send link juice to an existing one.

I’ll be honest, whenever I’ve heard about this in the past I’ve thought, “it just sounds too good to be true,” and I’ve assumed that Google must just kill off the value of backlinks once the domain expired.

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