Is Your Domain Relevant to India & Indians???

OzDomainer

New Member
Hi all,

One of the things that I am seeing more and more these days is people registering and then trying to sell domain names that are not relevant to India or Indians.

I am only discussing English domains in this post and not referring to other languages such as Hindi or Bengali.

I was talking with one of my friends who is Indian about this and he agreed that people from other countries/continents such as USA or Europe assume that the English they use transfers across to India just as well, NOT SO!

Do your research on Google etc before you register or buy a name in the domain aftermarket that is useless because it is not the correct language/keyword phrase that is being used by Indians.

Here is an example of a couple of domains that I registered just the other day -

www.gymequipment.co.in
www.gymequipments.co.in

Which one do you think has the highest "exact match" monthly search volume in Google's Keyword Tool set for India??

If you chose "gym equipments" as the higher of the search phrases then you are correct and by almost double that of the phrase "gym equipment"

As I said I registered both as they both have value, when I ran this scenario by my Indian friend he completely agreed and said that this is just one example of the subtle differences in how Indians search.

Over the past 3 years of being in the Indian Domain space I have made my fare share of mistakes with targeting incorrect keyword phrases so I thought it may help others who live outside of India to double check everything and do your research before handing over the cash.

Any feedback from Indians within this forum about this subject would be welcome.

Cheers

Ed Keay-Smith
OzDomainer.com
 

nighthawk

New Member
It is an interesting and valid point Oz.

No two cultures are the same. Even though english is medium of most educational institutions and businesses, a great number of indians have adapted words and phrases in a unique way. They dont typically use British, American or even Canadian english. If you ever have the opportunity to visit or meet with some of the twenty-somethings from India, you'll notice that they punctuate their hindi or punjabi sentence with the occasional english word. Similarly, they may not use the most appropriate grammer or syntax (Equipments vs Equipment).

That being said, strong, generic words will always have some intrinsic value.
 

Ceres

New Member
Sometimes, I see a .IN domain and don't see any immediate connection to India or Indians. For example, today it was reported that lasvegasescorts.in sold for $500. How is this domain relevant to India or Indians, or am I missing something? :confused:
 

nighthawk

New Member
Ive noticed that as well. There has been some very strong german word domain sales ending in the .in tld.

My only logical conclusion is that the keyword is somehow trumping the importance of the tld. I imagine, if there is a vital keyword that one would need for their business interests that isnt available in their country's tld, then they would be willing to get it in another.

If history is any sort of guide, globalisation has made the marketplace much smaller. There may be a time, where tlds become less important than the strong, generic keywords and the development of the domain itself.

Alternatively, I could be totally wrong and there is a strong demand for Las Vegas Escorts for German speaking indians...:rolleyes:
 

OzDomainer

New Member
@Nighthawk

Very, very funny!!

"Alternatively, I could be totally wrong and there is a strong demand for Las Vegas Escorts for German speaking indians...:rolleyes:"

Nothing would surprise me in this day and internet age!!

Ed
 

LLL.in King

Well-Known Member
Country flag
"Gymequipments" is not a good keyword combination because the plural of equipment IS equipment,so thats actually incorrect english...JMO...
 

Ace

Well-Known Member
"Gymequipments" is not a good keyword combination because the plural of equipment IS equipment,so thats actually incorrect english...JMO...
Did not want to digress but since you mentioned it and MORE ( :) ) importantly since I own equipments (.in), want to point out that MS WORD doesn't flag equipments as a spelling mistake.
 

domainwallah

New Member
if there is a vital keyword that one would need for their business interests that isnt available in their country's tld, then they would be willing to get it in another.
:rolleyes:
I agree with that.
After being in business of developing and running a few blogs and driving traffic to the them through search engines, I have learnt that Search Engines pay very little significance to the TLD, unless the search query is entered in a country specific search page.

For instance, if I run a search for an India related Keyword in Google.co.in, then it may happen that sites based on .IN domains are given preference, but when I run the same search query in Google.com, the same .IN domains are not given any undue preference.

Off-course, there are riders to these statements.
 

wot

Well-Known Member
Country flag
Sometimes, I see a .IN domain and don't see any immediate connection to India or Indians. For example, today it was reported that lasvegasescorts.in sold for $500. How is this domain relevant to India or Indians, or am I missing something? :confused:
Well, .co.in is definitely India and lasvegasescorts.co.in would not work.

However, .in has more options for interpretation, Indiana, Indonesia, Income etc, and more generally relevant Internet.

Much as I am fan of .co.in for India, .in has more scope and can be, and is,used for other options-very versatile. :cool:
 
You are absolutely right. Local Indians would prefer the TLD in their local language. With ICANN´s new decision to allow countries to create non-latin TLDs, I think we will see 11 new TLDs soon - one for each script, and co.in and .in will be secondary, used only for brand protection and by Internet users outside India. I believe .中国 will be the biggest ccTLD inside the next years and the colonized .cn will be secondary

Christopher Hofman
europeandomaincentre.com/pages/news/newsletters/will_be_bigger_than_cn
 
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wot

Well-Known Member
Country flag
You are absolutely right. Local Indians would prefer the TLD in their local language. With ICANN´s new decision to allow countries to create non-latin TLDs, I think we will see 11 new TLDs soon - one for each script, and co.in and .in will be secondary, used only for brand protection and by Internet users outside India. I believe .中国 will be the biggest ccTLD inside the next years and the colonized .cn will be secondary

Christopher Hofman
europeandomaincentre.com/pages/news/newsletters/will_be_bigger_than_cn

A certain amount of confusion from your blog. idn.cn & idn.中国 are in fact the same as the owners of the idn.cn also own not only the simplified Chinese version but also the Traditional Chinese version. For example I own a website 搞笑.cn and also own 搞笑.中国,搞笑.中國 - If the Chinese characters for Simplified & Traditional are different I own those versions also.

idn.中国 can already be accessed in China and very soon worldwide. I do agree with your premise that .中国 will be huge but then again I have spent the last year or so building up a portfolio of them so maybe I am biased. ;)
 
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mwzd

New Member
However, .in has more options for interpretation, Indiana, Indonesia, Income etc, and more generally relevant Internet.

Much as I am fan of .co.in for India, .in has more scope and can be, and is,used for other options-very versatile. :cool:
I've taken a screenshot of this and made it my screensaver. :eek:

Never thought I'd hear this coming from you. ;)

Local Indians would prefer the TLD in their local language. With ICANN´s new decision to allow countries to create non-latin TLDs, I think we will see 11 new TLDs soon - one for each script, and co.in and .in will be secondary, used only for brand protection and by Internet users outside India.
And you base these assumptions on the fact that the majority of the internet users in the country are language users I presume? I'll say just the opposite and in fact this has been borne out till date and will be forseeable future - .in is king in India, abroad too for that matter, .co.in will be #2 and .भारत might have 2-5% marketshare in 2020, if that.
 

LLL.in King

Well-Known Member
Country flag
Yes, Indians will still patronize .in in the english version for the most part. English is already an established language for many reasons, and the govt even uses it for its websites already,so i don't see .in weakening in the near future. Strong keywords/generic names will still gain in value in the .in and .co.in TLDs. How much? i'm not sure, but something tells me .co.ins should not be underestimated.
 

the_poet

Well-Known Member
Country flag
There's a clear reason for people buying and selling .in domains not related to India. The reason is ccTLD's are the gTLD's of the future and we're starting to see this process. The tendency to open registrations to everyone will lead to an internationalization of ccTLD's, so that they will be used as just another alternative to .com, especially when a ccTLD can be easily given a 'meaning'. .in is a perfect example: many people don't even know it's the India's ccTLD but build their websites on it because they think stands as an abbreviation of 'Internet' or 'information'. Another (much more) notable example is .tv.
 

wot

Well-Known Member
Country flag
I've taken a screenshot of this and made it my screensaver. :eek:

Never thought I'd hear this coming from you. ;)
I'm a realist and I do own a few .in - believe it or not. :cool:

My traffic and most of my sales still come from .co.in though. ;)
 

mwzd

New Member
I'm just kidding wot, you know I have nothing but respect for you as well as your opinion and views.

I'm sure most of your traffic and sales come from .co.in, its the generics you hold, very little to do with the tld tbh.

I'm changing our investment strategy a bit from what it was, but still no place for Indian IDNs in it for now. Cheers!
 

domainwallah

New Member
Coming from India, I fully support the views expressed by Samit here
And you base these assumptions on the fact that the majority of the internet users in the country are language users I presume? I'll say just the opposite and in fact this has been borne out till date and will be forseeable future - .in is king in India, abroad too for that matter, .co.in will be #2 and .भारत might have 2-5% marketshare in 2020, if that.
It is a fact that India is a land of diverse culture and languages. There are many languages and English is not yet the language used by masses despite its huge popularity. It gives an impression that IDN's may be popular in India and overtake .IN or .co.in.

But almost 100% of the upper layer of society, which has access to Internet, is well versed with English and uses it for using Internet. And English is the medium of education in India.

Even my mother tongue is Hindi, but when it comes to using computers, I cannot write a single word in Hindi, despite having access to translation and transliteration software.

In my view, it will take a huge time for the IDN's to offer any serious competition to .IN and .co.in.

My 2 cents.
 
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