How to Name a Company in 8 Hours

domainking131

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A guide and case study for naming a business.

Jake Knapp, John Zeratsky and Braden Kowitz, three partners with Google Ventures, released a new book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days earlier this month.

They’re giving away a free guide How to Name a Company in 8 Hours to anyone who buys the book. It discusses how to name a company in a day, and gives a real example of how they named Element Science.

Names that are too specific can be problematic

Come up with themes before individual names

Don’t look at domain availability early on


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