A guide and case study for naming a business.
Jake Knapp, John Zeratsky and Braden Kowitz, three partners with Google Ventures, released a new book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days earlier this month.
They’re giving away a free guide How to Name a Company in 8 Hours to anyone who buys the book. It discusses how to name a company in a day, and gives a real example of how they named Element Science.
Names that are too specific can be problematic
Come up with themes before individual names
Don’t look at domain availability early on
Source
Jake Knapp, John Zeratsky and Braden Kowitz, three partners with Google Ventures, released a new book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days earlier this month.
They’re giving away a free guide How to Name a Company in 8 Hours to anyone who buys the book. It discusses how to name a company in a day, and gives a real example of how they named Element Science.
Names that are too specific can be problematic
Come up with themes before individual names
Don’t look at domain availability early on
Source