Google Searches Now Focus on Your Actual Location, Not the ccTLD in Your Search

IT.com

owl

Active Member
Last week Google made another update to the way their search engine works with searches no longer indicated by the domain but rather search results will be served the country service that corresponds to your location. Typing the preferred ccTLD into a search will no longer bring you to the various country services. It’s a change that could make ccTLD domain names less relevant for marketers and businesses.

http://www.domainpulse.com/2017/10/29/google-searches-focus-location-not-cctld/

https://www.blog.google/products/search/making-search-results-more-local-and-relevant/
 
More local and relevant sounds good but does it really work. In the past, I have searched Google for different things and always have gotten a wide variety of geographic locations. I always thought that this could be improved and with this, maybe it will be.
 
I have always thought that this was the case? Correct me if I'm wrong but would you get different search results by say, using a VPN? If possible, I think it would be better if this was optional, that is, a user being able to alter this is the 'settings' section.
 

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