Burger King’s Impossible Whopper has a Uni Market domain connection


Digital Pandit

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Burger King is rolling out its plant-based Impossible Whopper in select markets.

The patty contains no beef, as it’s based on vegetable soy content, along with a less known ingredient: heme.

What is heme, and why is it important to the food industry?

Heme is an iron compound substance occurring in the blood of mammals, forming heme proteins, and it’s responsible for the carrying of oxygen through the body. It gives blood its red color, and it’s also responsible for the way meat tastes.

If you’re a vegetarian, you might enjoy reading the rest.

Heme’s name is derived from the Greek word for blood – αίμα (ehma) – and it’s creating a multi-billion dollar industry by allowing for the synthesis of artificial meat, and the enhancement of vegetable based meat that existed for decades without the meat flavor. In other words, heme recreates the meat flavor experience without the guilt trip associated with the slaughtering of animals for their meat.

It seems that the matching domain, Heme.com, was hand-registered in 2004 by Frank Schilling and his Domain Administration outfit.

We confirmed that the domain is still in the possession of the Uniregistry corporate assets, and available to acquire through the Uniregistry Market by visiting Heme.com.



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