Auto-Rickshaws to arrive in UK's 'Little India'

[Ceres]

The Indian rickshaw will soon arrive on the streets of 'Little India' in Leicester, UK.

The vehicle will be mainly run as a cycle-rickshaw but will have a motor back-up, according to Egocabs, the company that is introducing 15 of them in 2009.

Rides will be offered to shoppers and tourists free as the rickshaws will be sponsored by companies which will have their logos displayed on the sides.

Sounds like a great way for people to travel locally. Also, for companies who are looking to market themselves, advertising on the rickshaw could prove to be a good offline marketing technique.