GoDaddy has become known for their annual Super Bowl commercial. Some years, the company has aired two commercials, and other years, the company stuck to one commercial during the Super Bowl. I would attribute much of GoDaddy’s name recognition, especially in the company’s earlier years, to its Super Bowl advertisements.
According to an article in AdWeek, GoDaddy will not be running a Super Bowl commercial this year. In fact, this year will be the first time in 12 years that GoDaddy is not running a Super Bowl commercial. Adweek quotes a GoDaddy representative who said, “It’s done its job to get our name out there. Now, we can move beyond the generic megaphone of a Super Bowl campaign to a more targeted brand of marketing.”
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According to an article in AdWeek, GoDaddy will not be running a Super Bowl commercial this year. In fact, this year will be the first time in 12 years that GoDaddy is not running a Super Bowl commercial. Adweek quotes a GoDaddy representative who said, “It’s done its job to get our name out there. Now, we can move beyond the generic megaphone of a Super Bowl campaign to a more targeted brand of marketing.”
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