ZeniMax Media Acquires Fallout.com + More Domain Movers


In today’s Domain Movers we see a rebrand, Walmart is prepping 2 online brand launches and more. I get pretty into detail with a couple of these but I felt it was best to do so.

Here is the latest:

SmarterGovernment.com has been acquired by ESRI, which is a mapping and analytics software company. The domain name held a buy now of $2,295

Walmart is prepping the launch of two new online brands. Since these are online brands, the domain name is very important with the brand. They failed to do a good job at this IMO, with at least one. A new luxury mattress and bedding brand, called All’s Well which is stylized as Allswell. All’s not well with the domain name, as Walmart has chosen to use AllswellHome.com which appears to be run by Alixon Broad Marketing and Communications and the terms of service say its operated by Bonobos, Inc. which Walmart also recently acquired. The AllswellHome.com domain was acquired from HugeDomains.com for likely under $3K around August 2, 2017 time frame. AllsWell.com is owned by a health care services provider.

Mattress startups have almost ALL acquired premium domain names (most upgrading at some point). Casper is Casper.com, Tuft & Needle is TN.com, Lull is Lull.com, Purple acquired Purple.com recently etc. so branding as Allswell and not owning Allswell.com is an issue, it shows weakness and lacks trust by not owning the exact match .com domain. Since the brand is not going to have Walmart behind it, the brand name is important to build trust and have the “luxury” feel. So many great brand names are available with matching .com premium domains, not sure why they were stuck on one they couldn’t acquire the exact match .com domain!

Brand launch #2 for Walmart is called Co Squared, a cosmetics type brand similar to Glossier.com. This one Walmart may have gotten right as CoSquared.com recently moved into whois privacy at GoDaddy and is housing MarkMonitor name servers, the corporate domain name registrar used by Walmart. The domain name was owned by Collins Consulting prior and is not resolving currently.

EmpoweredHealth.com has been acquired by domain name buyer brokerage service Marksmen for a currently unknown client. The domain name was owned by BuyDomains.com prior, so it was an easy buy for them. The domain held a buy now of $4,688

Formmed HealthCare AG has acquired VitaminCheck.com from its past owners at Afternic.com. The domain name held an offering price of $2,800.

ModernOil.com has been acquired by Valvoline and is redirecting to a page on Valvoline.com for “Modern Engine” motor oil, for engines 2012 and newer. Valvoline is using the domain name in marketing, press release etc. to learn more about the modern engine oil.

Complete article here
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