YouTube & UMG to launch VEVO

[Ceres]

YouTube and Universal Music Group are joining forces to work on a new music and video website called VEVO. The site is set to launch later this year.

YouTube will handle the technology while Universal Music supplies the content. The two companies will share ad revenue.

The companies said and at this point it appears that Universal's content and artists will be the only label represented on the site. However, Doug Morris, Universal Music's chief executive, said in a conference call with the media that he is in negotiations with other top record labels and is confident they will join.

Source: Google, Universal Music partner on new music video site

I am guessing Vevo.com will be a very popular website.

I'm guessing some people will have already registered this LLLL in other domain extensions before Vevo was even thought of by these two companies... I wonder if they'll try and purchase some of these domains? What do you think?