Yahoo has been lagging behind its competitor Google and others when it comes to mobile advertising.
As we know, number of smartphone users are increasing, so is the possibility of advertisements on mobile phones.
Lower user base than estimated in the mobile advertising business segment has been negatively affecting Yahoo!’s top and bottom lines for the past few quarters at a stretch.
To compete with chief rival Google, Yahoo CEO Marissa Meyer has made apparent changes in the mobile applications business line by ramping up the mobile team from 50 to 500 employees and has refreshed several existing applications to gain better reviews and to pull the developer crowd.
Yahoo! has been working through a number of strategies to win more users for its mobile apps. And at its first mobile developer conference held in San Francisco on February 19, the company did debut a developer suite that could aid developers to build, analyze, advertise, distribute and make money from their apps.
Find the complete article here
As we know, number of smartphone users are increasing, so is the possibility of advertisements on mobile phones.
Lower user base than estimated in the mobile advertising business segment has been negatively affecting Yahoo!’s top and bottom lines for the past few quarters at a stretch.
To compete with chief rival Google, Yahoo CEO Marissa Meyer has made apparent changes in the mobile applications business line by ramping up the mobile team from 50 to 500 employees and has refreshed several existing applications to gain better reviews and to pull the developer crowd.
Yahoo! has been working through a number of strategies to win more users for its mobile apps. And at its first mobile developer conference held in San Francisco on February 19, the company did debut a developer suite that could aid developers to build, analyze, advertise, distribute and make money from their apps.
Find the complete article here