Yahoo develops its Mobile App Suite for mobile advertising

domainking131

Forum Leader
Staff member
Yahoo has been lagging behind its competitor Google and others when it comes to mobile advertising.
As we know, number of smartphone users are increasing, so is the possibility of advertisements on mobile phones.

Lower user base than estimated in the mobile advertising business segment has been negatively affecting Yahoo!’s top and bottom lines for the past few quarters at a stretch.

To compete with chief rival Google, Yahoo CEO Marissa Meyer has made apparent changes in the mobile applications business line by ramping up the mobile team from 50 to 500 employees and has refreshed several existing applications to gain better reviews and to pull the developer crowd.
Yahoo! has been working through a number of strategies to win more users for its mobile apps. And at its first mobile developer conference held in San Francisco on February 19, the company did debut a developer suite that could aid developers to build, analyze, advertise, distribute and make money from their apps.

Find the complete article here
 

Talyor

New Member
Wow, I am shocked that it took them this long to even get something like this. You would think they wouldn't be this behind Google.
 
It was time that Yahoo finally make some moves in mobile advertising market. Smartphone users are increasing a lot due to worldwide poverty downfall and the development of poor countries. Is a good thing that Yahoo has mad changes in their mobile applications business line expanding the mobile team from 50 to 500 employees. Now it's only a matter of time these measures take effect.
 

oportosanto

Member
Yahoo has been lagging for a while, so finally they made it through and created their mobile app suite for mobile advertising, it's about time. Making their team 10 times bigger will pay off soon enough.
 
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