Yahoo Buys The Domain TheVertical.com From Mike Mann

domainking131

Forum Leader
Staff member
Yahoo has bought the domain name TheVertical.com from Mike Mann’s DomainMarket.com

The domain name had a buy it now (BIN) price of $15,000.

The domain name was sold with Sedo handling the escrow services.

The brand protection company Mark Monitor is now the registrar for the domain name.

It’s interesting that Yahoo purchased the domain since its core business has been reportedly for sale for quite a while and Yahoo set deadlines for final bids for the company back in March and then April.

Both Verizon and AT&T are among those who reportedly made bids or expressed interest in making bids for company.


Source
 

Junkyard

New Member
I think the reason they bought the domain is because they have a podcast with the same name, "THE VERTICAL". If competitors had known Yahoo was getting the domain so cheaply, it would have ended up selling for a lot more than $15k... So maybe the BIN was an oversight. But it has been honoured. And I am also a bit intrigued as to the reason that Yahoo made the purchase when it's for sale.
 
Sell a domain to a huge company like Yahoo, is a sort of great accomplishment for an ambitious small domainer. Since we must add the value of all the hype coverage of the press to the price of the domain.
 
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