The highest percentile of growth (YoY) in terms of time spent on Google search has been witnessed in the middle-aged category. The growth in terms of the time spent on search recorded by women in the age group of 35-44 years outnumbers the growth of middle-aged men by 123%.
Google has also recorded a significant uptake in search usage by middle-aged women (above 55 years). In 2015 this category outgrew the user base of younger women (15-24 years) and working women (24-35 years).
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Google has also recorded a significant uptake in search usage by middle-aged women (above 55 years). In 2015 this category outgrew the user base of younger women (15-24 years) and working women (24-35 years).
Complete article here
