Will the .Dev Co-efficient really be significant for .IO domain names' future?

Prashant Sharan

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Well it’s official, .DEV is here, and since the new registry is being run by Google, it’s safe to say there’s a nice marketing budget behind it. I personally think .DEV is a pretty solid extension for developers or anything dev-related and being three characters it’s short and very easy to remember.

Before I go any further let me just say that like most new gTLDs, I don’t think .DEV is a great buy for domain investors. While I might pick up a few myself I expect to sell 0% of what I buy. For any new domain investors out there who think they could make a fortune by buying up .DEV domains and reselling them, I think you’ll end up losing a lot of money.

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