Why is saycheese. com a hot property in auction at DropCatch?

Digital Pandit

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The domain SayCheese.com dropped, and its expired auction is in the final hours at DropCatch.

The popular phrase “say cheese” is a reference to a photographer’s prompt to their subject, in order to get the “perfect smile.”

More than 320 million results in Google for “say cheese,” so why did such an ultra common phrase’s matching domain drop?

Registered in 1999, SayCheese.com was in the hands of Lexar, producers of “digital film” and a company that was founded in 1996.

As early as in 2000, Lexar had developed SayCheese.com as a resource portal for digital photography education, making it the perfect platform to share photography information and to promote its products.

Source
 

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