Where Rocket Internet went wrong with India

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Fabfurnish, an Indian online furniture brand built by Rocket Internet AG, now a publicly listed company was recently sold to Indian retail giant Future Retail for an estimated 15 crore. That is less than $3 Million after having absorbed funding which was more than 10 times the value. The condition of the rest of its entities in India – FoodPanda, Jabong is not too different. And then, you have all the ventures that silently died – HeavenandHome, PricePanda, OfficeYes, 21Diamonds among a few others.


Check out the portfolio of companies that Rocket Internet holds and where it went wrong.


Here is the fantastic article