Content will always be king as far as internet marketing is concerned. The main reason why people go online is to look for answers to questions that they have. I think between educating and entertaining people, you can't get away from the fact that content is always going to be a must for websites.
Video E-Mails. E-mail marketing has been around a long time, but a new way of doing that is embedding a video within the e-mail. If enough people do that and make it work for them, it will catch on and might be the next big thing. But it will never be so big as to knock content off the top of the mountain.
I agree with you, Connected. People will pay more attention to content that they searched for themselves as opposed to stuff that is forced down their mailboxes. I usually don't even give most emails a look and delete them without opening them if I think they are advertising something.
I just read an article about how content will always win over showmanship. That made me think. Although SEO is such a slow process, maybe it's worth devoting more time to it in the long run rather than focusing on paid advertising. What do you guys think?
Videos are still content though, so they can sometimes be just another form of content marketing rather than a 'next stage'. With Google now linking metadata to videos and images as part of its search, they are also becoming part of SEO.